About Us

“The possibilities of what I love are endless.”—Anuschka

Anuschka Pashel has a gifted eye, an adventurous soul and a passion for creating beautiful things. Her love affair with flowers began in fields of Saarbucken, a small town in Germany, where she’d pick hundreds of tiny cowslip and bring them home as a gift to her mother.

Anuschka left Germany at 18 to travel the world as a Ford fashion model, eventually settling in the States where she was once again drawn to flowers and design. She landed in Denver in 1998 with seven suitcases and a dream of expressing her creativity. Shortly after, Pashel started a studio-based business, introducing her worldly taste and bohemian style to the Denver market, with word-of -mouth fueling a continuously growing customer base. In 2011 she opened her first flower shop, BLOOM by Anuschka.

So insatiable is Pashel’s desire to scour the globe tracking down the exquisite that her brand has had to continuously grow to follow suit.

Today, BLOOM by Anuschka houses a wonderfully curated and ever-changing trove of the unique— flora, art, fine furniture, fabrics, pillows, jewelry—all of it found and presented with the same exuberance and love as a child sharing a bit of the world’s beauty from an open field.